At its most basic, SEO means finding ways to increase your site's appearance in web visitors' search results. SEO is basically a collection of SEO tips and tricks on how to SEO your website, which helps a web site gain more traffic from search engines such as Google, Microsoft and Yahoo. Here are a few to help you:
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Domain
It can help to have keywords you are interested in ranking for within your domain, but only as much as the title, heading and content matters. One very important factor that is coming to light is that domain age is important. The older the site or domain, the better it is not spam and can do well in search results. The domain age definitely isn’t a make or break factor but it does help quite a bit.
Avoid frames
Frames are quite an old-school technique, and although aren't as commonplace as they once were, do still rear up their ugly head from time to time. Using frames is one of the worst possible things you could do for your search engine ranking, as most search engines can't follow links between frames.
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- Frames are also disadvantageous for usability as they can cause problems with the back button, printing, history and book marking. Put simply, say no to frames!
Load time
Just as much as your readers get annoyed with slow load time of your blog or website, similar is felt by a robot. Google values load time a lot in order to provide Google users a great searching experience by taking them to sites that load faster. Not everyone uses fast broadband connection and internet speed on smart phones is comparatively slower so you must maximize blog speed as much as you can.
Never bank on negative reviews
Although it was disputed by at least one SEO expert, the owner of the DecorMyEyes site believed that the more negative reviews and comments his site got - and there were many, thanks to his atrocious customer service - the better the site's rankings, primarily as a function of all the extra links and traffic. For a time, too, his strategy worked pretty well, for whatever reason.
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- In response to the case, however, Google says it has since tweaked its algorithms, though it didn't explain specifically how. My assumption is that the overall sentiment of a site's reviews are now a factor. So, lest anyone be tempted, this is not one of the sustainable SEO tips and tricks, nor a smart one.
Avoid automatic queries
If you're like most Website owners, you wonder how your pages rank on various keywords at any given moment in time. Lo and behold, there are even tools that will perform automatic queries for you, to find out the truth from Google itself.
Behave like major brands
Finally, you should think like a popular company and try to make your branding pervasive. You should start with small things; for instance, make sure that all the content is formatted properly. By making sure that your brand appears on all your web properties throughout the site, you’ll see enhanced visitor engagement and your brand will be able to develop a sense of reliability with the customers. Google keeps refining its algorithm, ranking branded sites higher, so if you start branding now, there’s a high possibility that your brand will receive similar recognition as popular brands do.
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