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Negative SEO & Backlinks

In a video on YouTube, the head of Google’s anti-spam team Matt Cutts talked about negative SEO. Can other companies hurt your website rankings by spamming your site? What can you do to avoid this?

Matt Cutts’ statements are somewhat contradicting. He says that negative SEO isn’t a major issue for Google. On the other hand, he says that Google offers a tool that helps you to deal with negative SEO.

1. Matt Cutts says that they try to avoid negative SEO

He says that when Google designs a new anti-spam algorithm, they try to make sure that the algorithm cannot be used to hurt a competitor. He says that they try to make sure that they are resistant against that.

2. Bad backlinks can cause problems

Matt Cutts says that Google has become better in detecting private and public link networks. Links from these link networks can have a negative influence on your Google rankings. This includes automatically created backlinks from forum profile sites, blog spam and all other links that can be created in bulk with a tool.

3. Although most people don’t need it, Google offers the disavow links tool to address negative SEO

According to Matt Cutts, most businesses don’t have to worry about negative SEO simply because no one will use negative SEO on their websites. That statement implies that negative SEO through spam link building is possible.The disavow link tool enables webmasters to give Google a list of backlinks that should be ignored by the ranking algorithm.

4. Time invested in negative SEO is better invested in other things

Matt Cutts says that it usually doesn’t make sense to try to hurt another website with spam links. The links might help the targeted site and the owner of the linked website can always disavow the spam links.

As mentioned in one of our previous posts, it’s likely that the disavow link tool won’t help your website much. It’s more likely that Google simply ignores the spam links. The disavow link tool helps webmasters to feel good because they can do something but this won’t necessarily increase the rankings of their websites.

To increase the rankings of your website, you need more good backlinks. It’s not enough to remove the bad backlinks. Actually, a few good backlinks can outweigh many bad backlinks.

Talk to us today about how we can help generate themed backlinks for your website.

How To Identify And Prevent Negative SEO

Of late, Negative SEO has been much in discussion. Many people are spreading false information about this concept being a new one.

But is it really so?

Actually, Negative SEO is not a new concept to deal with. Ever since the concept of search engine optimization hit the market, there has been positive and negative SEO strategies. Shady tactics were there during the past as well in this present era. In fact, it will continue in the near future also.

Applying negative SEO strategies can help in quick success; but, site’s reputation will definitely come at stake. So, be very careful and stay away from negative SEO attacks.It is also necessary to identify the necessary negative SEO threats and opt for proper preventive methods. Before learning about the steps to prevent negative SEO attacks, it is necessary to know one basic thing. Negative SEO do require high dedication, monetary involvement, and time to work properly. Not every site can be easily targeted with such an approach.It is not only about those low quality websites that are pointed by the site. It will never hurt the reputation of a site as long the other factors are carried out in a proper manner.

Those who have carried out some unsavory activity in the past regarding website false hosting, then chances are there that there will be negative SEO attacks. However, if someone has taken enough time to develop a website while focusing strongly on certain organic strategies, then lesser chances of negative SEO attack is there.

Below are some points that emphasizes strongly on identifying negative SEO threats and suitable prevention steps to apply.