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Negative SEO & Backlinks

In a video on YouTube, the head of Google’s anti-spam team Matt Cutts talked about negative SEO. Can other companies hurt your website rankings by spamming your site? What can you do to avoid this?

Matt Cutts’ statements are somewhat contradicting. He says that negative SEO isn’t a major issue for Google. On the other hand, he says that Google offers a tool that helps you to deal with negative SEO.

1. Matt Cutts says that they try to avoid negative SEO

He says that when Google designs a new anti-spam algorithm, they try to make sure that the algorithm cannot be used to hurt a competitor. He says that they try to make sure that they are resistant against that.

2. Bad backlinks can cause problems

Matt Cutts says that Google has become better in detecting private and public link networks. Links from these link networks can have a negative influence on your Google rankings. This includes automatically created backlinks from forum profile sites, blog spam and all other links that can be created in bulk with a tool.

3. Although most people don’t need it, Google offers the disavow links tool to address negative SEO

According to Matt Cutts, most businesses don’t have to worry about negative SEO simply because no one will use negative SEO on their websites. That statement implies that negative SEO through spam link building is possible.The disavow link tool enables webmasters to give Google a list of backlinks that should be ignored by the ranking algorithm.

4. Time invested in negative SEO is better invested in other things

Matt Cutts says that it usually doesn’t make sense to try to hurt another website with spam links. The links might help the targeted site and the owner of the linked website can always disavow the spam links.

As mentioned in one of our previous posts, it’s likely that the disavow link tool won’t help your website much. It’s more likely that Google simply ignores the spam links. The disavow link tool helps webmasters to feel good because they can do something but this won’t necessarily increase the rankings of their websites.

To increase the rankings of your website, you need more good backlinks. It’s not enough to remove the bad backlinks. Actually, a few good backlinks can outweigh many bad backlinks.

Talk to us today about how we can help generate themed backlinks for your website.

How To Identify And Prevent Negative SEO

Of late, Negative SEO has been much in discussion. Many people are spreading false information about this concept being a new one.

But is it really so?

Actually, Negative SEO is not a new concept to deal with. Ever since the concept of search engine optimization hit the market, there has been positive and negative SEO strategies. Shady tactics were there during the past as well in this present era. In fact, it will continue in the near future also.

Applying negative SEO strategies can help in quick success; but, site’s reputation will definitely come at stake. So, be very careful and stay away from negative SEO attacks.It is also necessary to identify the necessary negative SEO threats and opt for proper preventive methods. Before learning about the steps to prevent negative SEO attacks, it is necessary to know one basic thing. Negative SEO do require high dedication, monetary involvement, and time to work properly. Not every site can be easily targeted with such an approach.It is not only about those low quality websites that are pointed by the site. It will never hurt the reputation of a site as long the other factors are carried out in a proper manner.

Those who have carried out some unsavory activity in the past regarding website false hosting, then chances are there that there will be negative SEO attacks. However, if someone has taken enough time to develop a website while focusing strongly on certain organic strategies, then lesser chances of negative SEO attack is there.

Below are some points that emphasizes strongly on identifying negative SEO threats and suitable prevention steps to apply.

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3 Advanced SEO Techniques You Need to Know

The world of search engine optimization is a complicated one, and if you’re a “non-techie” business owner who’s been thrown into webmaster duties for the simple sake of having a business web presence, just learning the basics of SEO might seem overwhelming.

Unfortunately, the web’s search engine spiders don’t care about how skilled you are in the technical arena.  What they care about is the content they can read on your pages, so if you aren’t utilizing both basic and advanced SEO techniques on your website, you risk being indexed and ranked for the wrong words – or none at all!

For this reason, it’s important to familiarize yourself with SEO techniques and to implement SEO best practices to the best of your abilities.  Fair warning – the following three topics may seem complex.  However, if you invest a little time in reading more about them, you should be able to implement them in a way that makes sense for you and your website.

Let’s get started!

Technique #1 – Canonicalization

Canonicalization sounds tricky, but it’s not that difficult to understand.  Essentially, there are a number of situations that can cause content on your website to appear on multiple URLs.  These instances can cause your site to be indexed improperly or to trigger duplicate content filters, in which the search engine spiders must determine which version of your content (if any) to display in the SERPs.

The easiest example to understand is that your website can be accessed from both “http://www.mysite.com” and “http://mysite.com”.  If you have inbound links pointing at both of these URLs, they’ve likely both been indexed by the search engine spiders, which can lead to complications in terms of how link juice is passed and how your site appears in the SERPs.

Similarly, if you use a platform like WordPress (which dynamically creates category and tag pages that display your articles in multiple locations) or a service that adds tracking or session IDs to your URLs (for example, “http://www.mysite.com/file.php?var1=value&mysession=123”), the search engines could be indexing multiple copies of your original articles.

To prevent these situations from influencing where and how your site is ranked in the SERPs, consider implementing the following best practices:

• Use a 301 redirect (which we’ll get into next) to ensure your site is indexed at either the “www” version or the “non-www” version of your domain name (not both).
• Build any external backlinks using the same URL structure you set with your redirect.
• Use caution when building your site to ensure all internal links are structured the same.
• Add the rel=”canonical” tag to your pages to specify which URLs should be indexed by the search engines.  Be aware, though, that this is only a suggestion – the search engines are not required to adhere to the URL preferences you specify with this tag.

For more recommendations on how to handle canonicalization issues, take a look at the following resources:

• 8 Canonicalization Best Practices in Plain English
• What is Canonicalization?
• About rel=”canonical”

Technique #2 – Redirects

Deploying proper redirects on your site follows a similar principle as canonicalization.  That is, if you move content on your website (or from one website to another), you’ll want to be sure the search engine spiders are properly informed of the move and able to find and access your content in its new location.

There are two types of redirects that are commonly used in web development: 301 and 302.

301 redirects are permanent redirects.  Using this specific code tells the search engines that your content has been moved permanently and should be indexed at its new location.  301 redirects have the advantage of passing link juice and accumulated SEO authority to your content’s new home, which makes them incredibly valuable from a search perspective.

302 redirects, on the other hand, are temporary redirects.  A 302 redirect tells the search engines, “I’ve moved this content temporarily, but it will be back.  Please don’t attempt to redirect SEO authority away from my original URL.”

In most cases, you’ll want to use 301 redirects to control how the search engines index moved or deleted content.  To learn how to deploy this type of redirect correctly, check out the following articles:

• Redirection SEO Best Practices
• 
  

Technique #3 – Schema.org microdata

Microdata – which sounds significantly more complicated than it really is – is a language that’s used to add supplementary tags to your site’s HTML in order to provide more data to the search engine spiders and result in the creation of “Rich Snippets.”

When you think about the tags included in traditional HTML, it’s easy to see where some major deficiencies lie.  Typically, the only tags found in your site’s code include the body tag, title tag, meta description tag, heading tags and a few others.  While the search engines are able to capture the data stored in these tags, they occasionally run into challenges analyzing this information qualitatively.

For example, suppose you built a website reviewing the popular movie, “Avatar.”  Your initial code might look something like this:

<div>

<h1>Avatar</h1>

<span>Director: Arif anjum (born August 16, 1984)</span>

<span>Science fiction</span>

<a href=”../movies/avatar-theatrical-trailer.html”>Trailer</a>

</div>

And while the search engine spiders will be able to tell that you’ve written a page about the word “Avatar”, they can’t conclusively determine from this limited text whether your content is about the movie or about online profile pictures.

By adding Schema.org microdata, we can add extra information within our website’s code to instruct the search engines on how to process and index this content.  In the following example, the sample code shared above is modified with the “Movie” schema tag, which informs the search engines that what follows is content based on a movie called “Avatar”:

<div itemscope itemtype ="http://schema.org/Movie">

  <h1 itemprop="name">Avatar</h1>

  <span>Director: Arif anjum</span> (born August 16, 1984)</span>

  <span Science fiction</span>

  <a href="../movies/avatar-theatrical-trailer.html">Trailer</a>

</div>

Not only does this Schema.org microdata help our sites to be indexed more appropriately.  When integrated correctly, sites marked up with microdata become eligible to use “Rich Snippets” (basically, SERPs listings with additional information) in the search results pages.  These snippet enhancements can result in an increased clickthrough rate from the SERPs, making the time needed to mark up a website with standard microdata well worth the effort.

The following image shows two SERPs listings that are fully marked up with Schema.org microdata and two that are not.  If you wound up on this results page, which result would you be more likely to click through to?

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Call : +923134991116
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Arif Anjum Firdous market Gulberg III Lahore, Pakistan ..

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SEO tips and tricks

At its most basic, SEO means finding ways to increase your site's appearance in web visitors' search results. SEO is basically a collection of SEO tips and tricks on how to SEO your website, which helps a web site gain more traffic from search engines such as Google, Microsoft and Yahoo. Here are a few to help you: Wow digg Domain It can help to have keywords you are interested in ranking for within your domain, but only as much as the title, heading and content matters. One very important factor that is coming to light is that domain age is important. The older the site or domain, the better it is not spam and can do well in search results. The domain age definitely isn’t a make or break factor but it does help quite a bit. Avoid frames Frames are quite an old-school technique, and although aren't as commonplace as they once were, do still rear up their ugly head from time to time. Using frames is one of the worst possible things you could do for your search engine ranking, as most search engines can't follow links between frames. Even if a search engine does index your pages and web users find you through a search engine, they'll be taken to one of the pages within the frame. This page will probably be a content page with no navigation (navigation is normally contained in a separate frame) and therefore no way to navigate to any other page on the site!

Frames are also disadvantageous for usability as they can cause problems with the back button, printing, history and book marking. Put simply, say no to frames! Load time Just as much as your readers get annoyed with slow load time of your blog or website, similar is felt by a robot. Google values load time a lot in order to provide Google users a great searching experience by taking them to sites that load faster. Not everyone uses fast broadband connection and internet speed on smart phones is comparatively slower so you must maximize blog speed as much as you can. Never bank on negative reviews Although it was disputed by at least one SEO expert, the owner of the DecorMyEyes site believed that the more negative reviews and comments his site got - and there were many, thanks to his atrocious customer service - the better the site's rankings, primarily as a function of all the extra links and traffic. For a time, too, his strategy worked pretty well, for whatever reason.

In response to the case, however, Google says it has since tweaked its algorithms, though it didn't explain specifically how. My assumption is that the overall sentiment of a site's reviews are now a factor. So, lest anyone be tempted, this is not one of the sustainable SEO tips and tricks, nor a smart one. Avoid automatic queries If you're like most Website owners, you wonder how your pages rank on various keywords at any given moment in time. Lo and behold, there are even tools that will perform automatic queries for you, to find out the truth from Google itself. The only problem is, Google doesn't like that at all. Tools such as WebPosition Gold, it asserts, "Consume computing resources and violate our Terms of Service." Better avoid them. Behave like major brands Finally, you should think like a popular company and try to make your branding pervasive. You should start with small things; for instance, make sure that all the content is formatted properly. By making sure that your brand appears on all your web properties throughout the site, you’ll see enhanced visitor engagement and your brand will be able to develop a sense of reliability with the customers. Google keeps refining its algorithm, ranking branded sites higher, so if you start branding now, there’s a high possibility that your brand will receive similar recognition as popular brands do.

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DAILY SEO TIP

A DAILY SEO TIP, DELIVERED FRESH TO YOU EVERY DAY.

Dashes Are Better Than Underscores for Separating Keywords in the URL

So, you already know that including your keywords in your URL is an SEO best-practice and a very strong driver of good search engine rankings. But what if you have more than one keyword in your URL? How do you separate them? Should you push them together, use dashes, underscores, or other delimiters?

The short answer is to use dashes to separate keywords. Matt Cutts, Google's head of web spam and SEO king, has come out and said this explicitly so I'll leave it at that. Plus, I agree that it's more readable from a user perspective as well.

Roll Out Big Changes Slowly to Avoid the Sandbox

It pays to think about SEO when first building your site so as to avoid the pain of having to fix things later. However, none of us ever get things 100% right from the get-go and optimization changes are always in the cards. What's important to keep in mind is that if you're going to be changing a large number of pages or changing important elements of pages (e.g., title tags or URLs), is to roll out the changes slowly if possible. Search engines will often notice large-scale changes, and raise red flags if they think you're over-optimizing. As a rule of thumb, if you're changing more than 10,000 pages, try to roll things out in smaller chunks (perhaps 10-20% chunks) and give the engines time to digest things and adjust rankings. That way you can see what the expected outcome might be and continue with the changes if things look ok.

Some time ago I changed around 100,000 pages at once - both the title tags and meta descriptions only to see a fairly rapid drop in the search traffic they drew. The changes were all for the better, but the magnitude of pages changed at once probably drew attention from the search engines. After 6 weeks the traffic bounced back (and higher than before as we had hoped), most likely as the engines noticed that the pages had stabilized and indexed them properly again. In all likelihood had I changed the pages in 10k page chunks, that would have avoided the temporary search engine penalty / sandboxing (and a whole lot of grief and nervousness hoping that the traffic would bounce back!).

Using Images for SEO: Leverage the Image URL

We recently covered SEO for Images so I figured I'd write a follow-up post about another tactic you can use to help search engines "understand" what particular images are of. The alt tag is still your most powerful ally in this battle, but don't forget the image URL. The search engines most certainly look at the name of the image file for additional clues as to what that image is of. For example, an image file called chocolate.jpg is much more descriptive than IMG003482.jpg.

So, when naming your image files, first make sure that you use names for the files that are descriptive, and second, ensure that those descriptions are mindful of the keywords you are targeting. Every bit counts when helping search engines properly interpret your pages, especially when it comes to images.

Heading Tags and SEO - H1 Tag FTW!

I can't believe we haven't included Heading Tags H1, H2, H3, etc. in our daily SEO tips yet! I'll make sure to rectify that right now.

Heading tags are one of the most important things you can do to tell search engines what a web page is about. Putting text inside an H1 tag (the most important of heading tags) is almost as important/effective for SEO as including that text and keywords in the titlehttps://plus.google.com/100811438221838833656 tag or URL. So, ensure that your keywords are included within the H1 tag of the page. You can always use CSS to over-ride any styling that the H1 tag imposes on your page, so don't let that stop you.

Also, note that including keywords inside an H1 tag is much more relevant/important than within an H2 tag (which is more important than an H3 tag, and so on...)

Thus, include your primary keywords in the H1 tag and any secondary keywords within "lower-level" heading tags.

As with everything - make sure you're not using heading tags to stuff keywords, especially ones that are nonsensical for a user. Simply think about how to best craft the content within an H1 tag so that it has SEO in mind.

Finally, if you have pages that have headings but don't use any heading tags -- change that! Make sure that your headings (h1) and sub-headings (h2) are properly denoted using the correct HTML tags and this best practice of web design will also benefit your search rankings.

SEO for Images: The Alt Tag and Image Search

We've talked a good deal about how to ensure your content is properly indexed by search engines and ranks well for keywords that are important to you.

However, what about when your content is not "readable" as in an image on a page? How do you ensure that the search engine is able to understand what the contents of the image are and in turn drives relevant search traffic to that image and the page that contains it.

The answer to this question is fairly straightforward yet one that is often overlooked: Use the "alternative" or ALT tag to provide attributes to describe the image. Not only is this a good thing to do from an accessibility and usability standpoint but also for SEO.

The syntax is as follows: img src="image.jpg" alt="alternative description here"

As you decide what to include in the alt attribute, make sure that the attribute accurately describes the image and also that the way it is described is such that it optimizes for the keywords that are important to you.

Finally, search engines like Google have image-focused search options (e.g., Google Image Search) which can actually drive quite a good deal of traffic by itself. Make sure to keep that in mind as you create appropriate and relevant alt tags for your images.

SEOBook's Rank Checker - A Great SEO Tool

If you're wondering how to quickly track how your website ranks for multiple keywords across multiple search engines, look no further than SEOBook's Rank Checker tool.

This Firefox plugin allows you to input various keywords you want to track and then automatically checks in what place you rank for those words. Here's a video that shows you how it works:

Use Google Toolbar to View PageRank - SEO Tools

We've talked about the concept of PageRank before - the numerical measure that Google assigns for how important a given page is in the context of the overall web. PageRank is a critical determining factor in how search results are ranked by Google, and therefore a critical component of SEO.

We know how important PageRank is, but how do we know what PageRank is assigned to a given web page? There are a number of tools out there, but one that I find to be useful and convenient is the Google search toolbar. Not only can you easily search from the toolbar, but, among other things, it also shows you what the PageRank is for the page you're currently on.

This is a great way to quickly estimate how valuable a link is that you're receiving by knowing how reputable Google thinks a given page is. That said, pagerank in the toolbar is not always the most up-to-date, and it also doesn't speak to how relevant a specific page might be for a given topic (a page might have a lot of authority but only for a single topic and that might be understated in the single measure of PageRank).

Hope you can add Google Toolbar to your SEO toolbox as yet another valuable SEO tool that makes your analysis quick and effective.

Get in Touch

Cell :+923124484957 

Call : +923134991116

Skype : arif.sohail5

Website:http://www.olxonline.com

Arif Anjum Firdous market Gulberg III 

Lahore, Pakistan ..

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Off-Site SEO

By ARIF ANJUM

Off-site optimization is the process of promoting your website across the web. The purpose is to build brand awareness, improve rankings in search engines and attract visitors from 3rd party websites.

It’s an on-going process – not a one-off, set and forget one. The best approach to off-site SEO depends on the industry you operate in and your budget, but your overall strategy should consist of several of the following methods:

Outreach

Contact companies and bloggers with relevant (but non-competing) websites. Ask them to link to your best content.

Content Marketing

Contact companies and bloggers with relevant (but non-competing) websites. Publish content on their websites which links back to your website.

Press Releases

Write press releases to share news and opinions about developments in your industry. Distribute them via online channels and include links back to your website.

Directories

Get listed in good quality, manually reviewed business directories and local directories. Include links back to your website.

Per Per Click

Use Google Adwords and Facebook Advertising to gain instant new visitors. Constantly review and adjust ads to improve click through rates and reduce the cost per click.

Network Sites

Create a network of websites that branch into sub-industries of your own. Provide useful information and link to relevant websites (including your own).

Video Marketing

Create videos that provide information and advice about your industry. Brand the videos and upload them to video sharing websites.

Comment Marketing

Comment on articles on relevant websites and blogs. Leave insightful comments and include links back to your website.

Forum Marketing

Be an active member of forums relevant to your industry. Answer questions and show yourself to be knowledgeable and authoritative.

Facebook

Create content, on your own website and on a Facebook page, that appeals to Facebook users. Encourage people to ‘like’ your content and share it with their friends and family.

Banner Advertising

Create image adverts to display on relevant 3rd party websites. Regularly change the websites advertised on to expose your brand to new audiences.

Link Exchanges

Contact companies in relevant industries and link to each other’s websites. Only link to other websites that provide value to your own customer base.

Need help with SEO? Want to read more SEO advice and tips? If yes, click here.

seo|advnce seo|seo|seo in lahore|arif anjum

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such asGoogle, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

Start With A Movie About SEO!

New to SEO? Why not take three minutes and watch our video introduction to search engine optimization? It’ll quickly cover the basics: 

arif anjum

What is Search Engine Optimization (SEO)?

SEO is the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

Search Engine Optimization isn't just about "engines." It's about making your site better for people too. At Moz we believe these principles go hand in hand.

This guide is designed to describe all areas of SEO - from discovery of the terms and phrases (keywords) that generate traffic, to making a site search engine friendly, to building the links and marketing the unique value of the site/organization's offerings. Don't worry, if you are confused about this stuff, you are not alone.

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